Worth it gets argued against the sticker price. A name is a liability you carry for years, and the real cost is set later. Here is the buyer-side math.
The naming mistakes that cost the most pass on launch day and send the bill months later. Here is each one, and the cheap check that catches it first.
A name is worth paying to fix only once it turns load-bearing. Six honest signs to check whether yours has crossed that line.
Most names that fail were not bad names. They passed every test at launch and broke later, in one of four ways. Each mode, and the signal that predicts it.
An invented word that means nothing became a verb for a category. The reason is in the sound, three soft L sounds, a doubled lu, and a name effortless to say.
Most guides hand you the same loop, generate a long list and pick the one you like. Here is the full naming process, and the three steps that loop leaves out.
Most naming guides chase the wrong target. Fifty years of linguistic research says polarizing beats memorable, and the sound a name makes does more work than the meaning. Here's what to do instead.